With the boom in technology, it is necessary for the event industry to stay abreast with the changes that it has brought about. Event-tech is the need of the hour. Event planners have multiple event tech tools at hand now to optimize their events and to simplify certain processes.
Event app is one of those essential tools for better and simpler event-management. It will help you digitize your entire event and simultaneously save up a lot on resources.
You know the benefits of an event app. But, what constitutes a good event app that can actually give you all these benefits?
Here are a few important features that will add on to your event app:
Adding a networking platform to your event apps along with social media integration will help increase attendee engagement on your app. This will ensure that more people make use of your app, giving you maximum ROI.
The attendees can chat and network prior to the event. They can set up meetings and set their schedule accordingly. This will help create a buzz and also ensure engagement.
2. Direct Payment Portal:
An easy to use and direct payment portal can be interlinked with the registration and ticketing features. This will make it easier for the organizer as well as the attendees.
It will help you keep track of all the registrations and payments with no hassle of including middlemen to take care of the money.
3. Speakers information:
A separate page detailing the speakers, their work and the sessions they’ll be presenting at the event will make it really convenient for the attendees.
They can note down the sessions that they’re interested in, the speakers that they would like to listen to and organize their own schedule accordingly. Event app can help you in leveraging speakers to gain more registrations.
Event apps can be made more engaging when it is personalized, catering to every attendee individually.
One example of personalization is adding the schedule feature to the app where each attendee can plan and keep track of their schedule and the sessions that they’ve attended. Apart from this, they can also arrange meetings with fellow attendees, building business connections.
Another example of personalization is the addition of a virtual assistant to help the attendees navigate through the event based on their personal profile. The assistant provides suggestions in terms of where to go and whom to meet.
5. Transport integration:
Commutation to the venue can be a tedious task for the attendees. Many events collaborate with transportation services such as Uber or Ola. These service features can be integrated with the event app.
This will make it more convenient for the attendees and will be an added bonus for them to download the event app.
These are just a few essential features that will help you make optimum use of your event application and ensure maximum download and engagement with the app.
Many events in the past have opted for event apps and have leveraged these event apps in order to make their event a success.
Here are a few examples of good event apps that have been launched in recent years. Go ahead, take note:
1. Cannes Film Festival:
Developed in partnership with Orange, the Festival De Cannes 2017 app has a lot of interesting features including live video streaming, hour by hour updates of the event, and permanent access to the festival’s TV channel as well as access to its radio and podcasts as well as the geolocation feature.
The app also gives personalized features to its users in terms of inculcating a diary and a wish list into the app. The app has gained major popularity with more than 10,000 downloads on the Android Playstore alone. It has a 4-star rating on both Apple and Android platforms.
2. 20th eGov Conference:
The 20th eGovernance Conference that was held in Andhra Pradesh created its official event application in partnership with Hubilo and was available on both Android and Apple platforms.
The application received a 4-star review on the Playstore and had more than a thousand downloads. The application contained an effective networking feature and social media integration (Twitter).
The best feature of the app, distinguishing it from other event apps, was the integration of a one of its kind bot i.e. a Virtual Assistant that guided the attendees throughout based on their profiles in terms of the attendees that they could meet, the sessions they could attend, etc.
The virtual assistant really simplified it for the attendees, helping them navigate through the entire event smoothly. This way, they could make the most out of their event experience.
3. Intel ISEF 2017:
The application for The Intel International Science and Engineering Fair (Intel ISEF) is available on both Android and Apple platforms and has a 4-star review.
The application made various necessary facilities accessible to the attendees through the app itself, including transportation and accommodation details along with information on various emergency services like medical facilities.
Apart from social media integration, the app also provides real-time updates, changes, information on finalists and presentations.
4. The YMCA Flowertown Festival:
The Summerville Flowertown Festival by YMCA had an official event app available for download on the Android Playstore. The application is convenient in terms of the inclusion of a digital ‘flower passes for checking in.
Various activities, kids’ festival, community details along vendor details have been included in the app.
Apart from this, details related to vendors, food, and beverage stalls, etc. have also been mentioned. It also includes a comprehensive and interactive venue map as well. Flower Festival’s app was pretty simple yet effective.
5. National Women’s Parliament:
Created by Hubilo, the National Women’s Parliament app received more than a thousand downloads on the Android and Playstore. The application can definitely be studied in terms of networking platform. The attendees can interact with each other as well set up meetings with various fellow attendees, investors, and mentors.
The app also facilitates personalized scheduling. Any last minute updates or changes in the schedule are sent through the app, immediately notifying the attendee for their convenience.
6. MPI Toronto Education Conference:
The official event app for the MPI Toronto Education Conference can be downloaded from the Android app store and is named TEC2017. It is quite interactive and personalized with essential features like the speaker info, venue map, and sponsor details.
Along with it, the app also facilitates the attendees to network through the messaging app. They can create their own schedule based on the overall event schedule, take notes along with storing and reviewing their documents. All in all, it is quite an interactive app.
7. Festival of Marketing:
This event app for the Festival of Marketing held is available on both Android and Apple platforms. The application has received more than a thousand downloads and has a 4-star review on the Android Playstore.
It includes multiple features such as agenda setting, speaker and attendee information, networking platform. It also contains event venue and transportation details, making it even more convenient for the attendees.
8 IPE 2016:
The application for the conference ‘Inter-professional Care for the 21st Century: Redefining Education and Practice,’ contains multiple features including personal schedule and agenda setting along with the messaging feature.
Apart from basic information and speaker details, the application also facilitates live polling and taking notes during the session and save it for later.
This makes real-time feedback really easy. Live updates and information on last-minute changes or additions are also provided through the event feed in terms of push notifications. This is a really convenient app.
Each of these event apps has certain features done right that event planners can study and implement.
An event application can be a boon for planners when done right. Technology is your friend, your trusted helper. Be sure to make the most of it.
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