Technology started penetrating the ‘event world’ around the 1980s. Parallel to the digital revolution, the event technology also started getting more sophisticated. Today we have reached a point where international..
When tech geeks say that the world has become a global village, they are not exaggerating. Though the digital revolution seems to have begun just yesterday, it has actually advanced..
If you are an event prof, I am pretty sure that you haven’t missed the exciting yet confusing new trend of Virtual and Augmented Reality for events. Blogs, newsletters, e-books,..
In 1935, America read an interesting sci-fi titled ‘Pygmalion’s Spectacles.’ It talked about a pair of glasses that could activate various senses of your body and make you feel as..
The old-school method of ‘sending out invitations’ is no longer enough to promote an event to the fullest. If you want the right size and type of crowd for your..
Contrary to the popular belief, event planning is not at all a new profession. In fact, anecdotes of event planners can be traced back to 30 BC in Egypt. Alexandria’s..
According to MPI’s industry outlook report, 36% of event planners spend most of their budget on the venue. That’s quite a huge number! Even if you are not amongst these..
In its crude form, marketing can be defined as, Creating a need in the minds of your prospects for your ideas, products, services or relationship. It is simply convincing them..
Note: Last updated on 13th Feb’2018 21st is the most blessed of the centuries. Towards the end of the 20th century, technology started to penetrate in our lives and in..
Comprehensive accumulation, classification, evaluation and assimilation of all your event data using an automated platform, is in a nutshell, the anatomy of event analytics. Since the inception of the event..
Meetings, conventions, conferences and trade shows are the market leaders of the event industry in the 21st century. The US alone accounts for 1.8 million business meetings, conferences, trade shows..
Exquisite venue? Check. Geeky marketing? Check. High standard amenities? Check. With all done right, what is it that you are doing wrong which is making your event not so interesting?..
Audience Response Technology is one big boon to the event tech world. Using it for tasks like polling and feedback generation has helped the organizers increase their efficiency as well..
Before getting any further, ask yourself one simple question – Why do you need Event Sponsorship? Most people have a very common answer to this question. Event Sponsorship is necessary..
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