Evolution of Corporate Events is a wide topic of discussion which is why it was perfect for twitter chat. With our monthly twitter chat bringing this topic up with the event industry professionals, was a great way to know their insights and opinions.
People nowadays are investing a lot of time and energy into corporate events. Corporate and business events have taken a big hit and upgraded with the event trends and event technology in the view now. Corporate events have become a bog playground for corporate and business attendees to mingle and network. Event technology has been a powerful tool to manage and upgrade the quality of corporate events across the globe.
Event Industry has used various tools and technologies over the past decade to evolve and connect with as much audience as possible across the world. With the help of social media and internet, spreading the word about the event has been made much simpler.
Nowadays, event organsiers use corporate events to share the latest trends, share ideas, provide networking and business opportunities to the event attendees and several vendors also take this golden opportunity to launch their new product in the event industry.
To ease the audience into the topic of corporate events, our initial question was the very basic one to discuss the trends of corporate events in 2018. Let’s have a look at what our audience had to say and follow up the tweets to know how the discussion turned and twisted.
Q1. Let's start with our first question. What according to you is the scenario of corporate events in 2018? #EventellectsTalk #CorporateEvents
@themiceblog
@medoane @EventMB @tojulius @lizkingevents @CorpEventNews @cemaonline @SMEChristy— Hubilo (@Hubiloconnect) November 29, 2018
I think corporate marketers today are considering corporate events as one of the best tools to reach out to clients and other stakeholders. Corporate events themselves are driven towards unique experiences for engagement. #EventellectsTalk
— Himani Sheth (@HimaniSheth) November 29, 2018
Q2. How does event technology helps in corporate event planning? @BizBash @EventNewsBlog @NickBorelli @ItsWillCurran @helenmoonemc @PaulineMICEgirl @punchtownparry @corbinball
— Hubilo (@Hubiloconnect) November 29, 2018
Event technology can really speed up the process of corporate event planning, I think. Mainly through automation. Apart from that, tech like AI, alternate reality, social media wall, etc. can help drive engagement among otherwise ordinary events. #EventellectsTalk
— Himani Sheth (@HimaniSheth) November 29, 2018
With plethora of new event tech, event planners tend to gain attraction with fashionable tech like facial recognition and valuable tech like networking apps and platform for attendees to engage better. So event technology is a revolution for corporate events! #EventellectsTalk
— Juhi Purswani (@19_juhi) November 29, 2018
A2 Event tech provide you with finer and finer tools for you to have the option of using for your goals. Ever used a flathead screwdriver on a philips-head screw? It's possible but it's not going to work as good. more tools = more options for challenges. #EventellectsTalk
— 🗣Nick Borelli💡 (@NickBorelli) November 29, 2018
By using some cool new Event technology event planner’s can also help people to interact before and after event with fellow members who are willing to attend the event. They can get a boost up for their event as well before the start #EventellectsTalk
— Savin Sharma (@savinrsharma) November 29, 2018
Q3. Any thoughts on the role of experiential marketing in corporate events?#EventellectsTalk #CorporateEvents@DahliaElGazzar @michellebruno @themiceblog @Paul_Allott
— Hubilo (@Hubiloconnect) November 29, 2018
As I mentioned before, I think corporate events overall are focusing more on the experience. Events themselves are great experiential marketing tools. Blending technology with experiences is bound to lead to success 🙌 #eventellectstalk
— Himani Sheth (@HimaniSheth) November 29, 2018
Audience at any kind of event waits for a surprise element, an element that differs the event from others, this is where experiential events and marketing kicks in! Immersive experiences -> increased attendee engagement #EventellectsTalk
— Juhi Purswani (@19_juhi) November 29, 2018
Q4. How to design attendee experience using immersive technology?#EventellectsTalk #CorporateEvents @medoane @ItsWillCurran @corbinball @davidadler @TSNN_Rachel
— Hubilo (@Hubiloconnect) November 29, 2018
Definitely take inspirations from events such as the winter Olympics, IMEX, etc. that got it right. Engage attendees by telling them a story, send them back in time or catapult into the future with futuristic Tech. It's bound to get people talking #EventellectsTalk
— Himani Sheth (@HimaniSheth) November 29, 2018
Q5. How do unique venues help in maximizing the ROI of corporate events?#EventellectsTalk #CorporateEvents
— Hubilo (@Hubiloconnect) November 29, 2018
Venues does give event attendees goals to travel around, whether it's a different city, country or just a walk by the neighborhood. Venue leaves an impact on the attendee. Hence if event planners select a unique venue, attendees will automatically increase #EventellectsTalk
— Juhi Purswani (@19_juhi) November 29, 2018
Unique event venues spike the interest of attendees. Before the actual event begins, you already have the attendees engaged with their interest in the venue and venue design. It definitely contributes to event success with a positive beginning. #EventellectsTalk
— Himani Sheth (@HimaniSheth) November 29, 2018
A5. Unique venues in different cities or countries are definitely going to attract more and more attendees to come to the event and have a new experience which in the end will create a good impact of event #EventellectsTalk https://t.co/gJSB1FzPjh
— Savin Sharma (@savinrsharma) November 29, 2018
Q6. Any tips you would like to share to improvise the attendee engagement at corporate events in 2019?#EventellectsTalk #CorporateEvents #eventprofs
— Hubilo (@Hubiloconnect) November 29, 2018
Get creative, out of the box experiences are the way ahead. Let event tech be a helping hand in execution! #EventellectsTalk
— Himani Sheth (@HimaniSheth) November 29, 2018
A6. Think and implement something new in terms of ongoing and upcoming technology. Give the attendees a good and handy user experience in terms of networking. #EventellectsTalk https://t.co/wH7SFdHjbw
— Savin Sharma (@savinrsharma) November 29, 2018
Challenges open a better pathway to development of corporate event planning! Try and test and succeed your way into the industry 🙂 #EventellectsTalk https://t.co/0VBSUHHU9C
— Juhi Purswani (@19_juhi) November 30, 2018
Event Technology can take the pain out of some of the more mundane and repetitive tasks of event planning, freeing up that beautful organ in your head for creative idea generation and inspiration 🙌 #EventellectsTalk
— Helen Moon (she/her) (@HelenMoon_EMC) November 30, 2018
The Twitter Chat gave us amazing insights into how the corporate events have evolved and what they hold in future for event industry professionals.
We definitely look forward to engaging more people in our next Twitter chat. So, stay tuned for more updates.
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