Event industry constantly amazes the readers and its followers with unique event ideas and event tech implementations. Event planners and professionals work hard to improve the attendee experience.
The month of April is a month of celebration for event professionals across the globe. GMID i.e. Global Meetings Industry Day is celebrated on 4th April across 6 continents and over 40 countries to highlight the importance of meetings industry.
Event planners and event organizers are all in rush to prepare for few of the biggest and mega-events coming up in May like IMEX Frankfurt, Experiential Marketing Summit and so on.
Let’s have a look at what were the best news and blogs in the month of April.
1.Velvet Chainsaw — Looking into the Future of Event Tech
The blog highlights the major changes that have been witnessed in the events industry after the inception of event technology. Event tech space has evolved majorly as the event organizers have started using the collected data to improve on the user experience and generate more events ROI.
The article discusses Security, Big Data, Lead Retrieval and Integrations as some of the major shifts in the industry. To read more details, click here.
2. Associations Now — What 5G Could Mean For Events
An upcoming not-so hyped technology — 5G has been finally picked up and brought into notice by meetings planners and professionals. Meeting planners are still planning and considering investing in this tech while on the other hand one association has used and hosted 5G demos at an event. To know more about it, read here.
3. TSNN — Lead Retrieval Tools: The Changing Face Of Trade Shows Aand Exhibitions
Lead generation is a basic requirement for booth managers and exhibitors at trade shows and exhibitions and expos. With the advancement in event technology, lead retrieval solutions have also been created and integrated with the event apps.
The number of benefits of this immense solution helps the exhibitors in gaining more insights about the attendees and the types of leads they want to acquire and convert. To know more about the solution, read here.
4. Event Industry News — How can data affect exhibitor satisfaction?
Matt Coyne shares his experience and insights about how data can affect exhibitor’s satisfaction. Event organizers tend to capture attendee’s data through various tools and technologies. Though the key to success is how accurate is the collected data.
It also comes in handy to exhibitors as their one of many agendas of attending the event is lead generation. To know more about the data effects on the exhibitor, read here.
5. Event Planner Net — ‘Machine Learning’ and What the Event Industry Could do With It
The buzzword for the video blog is Machine Learning and what event organizers and event planners can possibly do with it. The event industry has emerged as one of the fastest developing industry when it comes to technology.
Event organizers incorporate technology like Big Data and Machine Learning to improvise on the data and event security and to enhance the attendee experience. To watch the podcast and learn more about Machine Learning and Events, click here.
6. The Meeting Pool — PRESS RELEASE: Robots, VR, holograms & AI among the technologies providing power to planners at IMEX in Frankfurt
IMEX Frankfurt, one of the mega events for event industry professionals, is going to be all about event tech. Starting from Robots, AI, VR to Holograms, there are wonderful event technologies and WOW factors will be present at the event.
The event that is going to take place from 21st to 23rd May 2019 in Frankfurt is being looked forward to attending by all the event profs and enthusiasts. To read the full blog, click here.
7. Meetings Net — #eventprofs Celebrate Global Meetings Industry Day
GMID i.e. Global Meetings Industry Day is a day of celebration for the meeting professionals. The day sheds light on the impact of the meetings industry on people, business and economy. Thus, 4th April is globally celebrated amongst the event and meetings professionals. To know more how event professionals celebrated GMID 2019, read here.
8. Talkwaler — How to track social mentions during an event
Highlighting the importance of event marketing, this is an insightful article about how events can be used to build your brand and market. It’s a challenging task to keep a track of all the mentions; when online mentions and offline mentions of your brand collide at an event.
To deal with such situation and know more about brand marketing at an event, read here.
9. Corbin Ball — Second Screen Technology for Events: What Are the Options?
Mobile phones, as many pros these devices have so many are their cons also. Highlighting the situation at events, attendees are into their smartphones almost all the time. How can event organizers gain their attention and keep them engaged? A big dilemma and a simple answer — Second Screen technology. With all the features and analytics provided, read the blog to delve into the second screen technology.
10. Hubilo — Event Marketing from a Perspective of Event Influencer: Q&A with Nick Borelli
An amazing event industry influencer — Nick Borelli shared his thoughts and insights about event marketing; focusing on social media channels and strategies aka social media marketing.
The present era of the events industry is witnessing influencer marketing as one of the strong marketing channels. Companies and vendors are approaching various influencers marketing strategies to get their brand names renowned. To read the full feature, click here.