Are you ready to elevate your event networking in 2020?
2020 brings a lot of options for us to drastically increase event networking.
Irrespective of conferences, meetings, summits, exhibitions, people are hungry for networking opportunities. And radically innovative technologies have also poured oil into it and fired up the event industry.
Enhancing event networking for your attendees is now more critical than ever due to the current pandemic, Coronavirus.
Taking your events online is arguably the best way to engage your audience virtually in 2020. People are anxious now and disposed to think of new opportunities to attend events, meetings and conferences to level up their skills and knowledge.
Let’s walk through the 10 reality checks about event networking and how it’s changed over the years.
1. People love to use creativity in most things they do
Old event networking ideas will never work – using hard copies at the event, hanging out only on emails, networking at only live event hours, business pitching, too fast business cards sharing, not exploring the full potential of the event from all the angles, last minute meetings’ schedule, patchy event layouts, paper-based event survey, going too less digital for personal experience, etc.
In these event networking and attendee engagement activities, both organizers and attendees wouldn’t have much of a scope/room to do something creative and make it an innovative virtual event.
Your attendees want to foster creativity and want to use the newest networking ways to engage at the event.
2. Event ROI = engagement before, during and after the event
Your event attendees are more clever than ever before. They like to be actively engaged before, during and after the event. And that’s how they define ROI of your event.
The old event networking ideas do not leverage before and after event networking opportunities for them.
3. Attendees want to contribute more
People like to be heard and understood.
Through the old event networking ideas, it was not completely possible to incentivize your attendees to contribute to the event and its community.
Allow their feedback and suggestions to be implemented as part of your event management strategy.
4. Event networking is a part of your attendee engagement strategy
As event networking has become an indispensable area of your event management, It has to take place in your overall attendee engagement strategy.
This was hardly given any importance earlier.
Your best bet is to consider the overall skeleton of event networking to enhance your strategy.
5. Your delegates are technology crazy
We can not keep event technology out of the game whatsoever.
Your attendees love using new technology to ease up their process and collaboration.
Not using the right technology for networking and engagement is not an idea your audience would appreciate.
And yes, this depends on your event types and sizes.
6. Use of Digitalization
This is the era of digitalization.
It’s going to be extremely challenging, if you avoid embracing digital ways of engaging your guests.
The old idea of being offline and paper-based is outfoxed by digitalization
7. Power of social media
Social media platforms like Facebook, Instagram, Twitter and LinkedIn are disrupting social networking. Marketing your events on social media platforms will be easy and entertaining as it’s simple and engaging to use.
You’re people on social media and actively engaged. You can do tremendous marketing for your event and introduce audience engagement strategies on these platforms.
Engaging on social media was not possible with the old networking idea.
Never underestimate the power of social media.
8. Speedy information expected
With the grace of technologies, your guests can get speedy information about events, schedules, sessions, speakers, etc.
They expect speedy information from you. Be it for their queries, questions or any new details.
9. Compelling content
Videos, guides, quick PDFs, webinars are some of the engaging and compelling content if done right.
Old ideas would not work towards it.
Providing or embedding your past event videos on your website could pay off fantastic benefits to you in terms of persuading your visitors.
10. Encouraging non-active participants
It’s not necessary that all your attendees would be active participants in the event.
Years ago, before the communication and technology era, it was difficult to encourage and motivate introvert people to actively participate in the event.
However, you’ve ample techniques and methodologies at the moment to encourage your non-active participants to be highly engaged at the event.
Using event technologies like event apps, web-based event networking platforms and implementing smart engagement strategies can bring those participants to life and ignite that zeal in them to spark off event networking.
11. Sharing is caring
Share your event success with your delegates/attendees.
Gather your event analytics and data. Turn them into a readable report with graphics and visuals.
Share the same with your attendees. Let them be part of your success.
They will be happy to see the success results and feel they are being taken care of.
12. Personal schedule
Attendee experience must be highly personalized at the event.
It’s far better to allow them to have their personal hub on a device to check and manage his schedule for meetings, sessions, group discussions, schedules, etc. at the event.
A good virtual event platform can help your attendees keep everything in one place for easy schedule navigation.
Event networking has become the pillar of any event espescial for virtual events conferences, meetings and summits. When you engage your attendees and enhance networking, you can foster your event brand and event networking for your attendees. It also depends how you do it and plan ahead with your networking opportunities for your guests.