Social media’s role in the world of professionals has expanded to more than just a mode of communication. If you are a professional who is looking for the best way to promote upcoming events or conferences, then social media will definitely be your best bet.
Making use of social media to promote your conference and to entice and communicate with your target audience is now very easy to do.
But if you want to make the most out of your social media efforts, here are six social media strategies that you can apply to your online promotions.
1. Follow Key People on Social Media Before the Event
Want to know where you can find your target audience? By checking the followers of some of the most popular personalities in your industry. Considering that almost every famous personality in all walks and trends now have their own social media accounts and followers, it will only make sense that you reach out to people who follow them.
If you are hosting a science conference, you might want to follow some of the biggest names in the scientific field today such as Neil deGrasse Tyson, Brian Cox, and Tim Berners-Lee. Even NASA has its own Instagram and Facebook accounts.
By following key personalities in your field, you will be able to find more people to connect with and potentially invite to your upcoming conference.
2. Use Modern Digital Marketing Strategies to Create a Buzz
The rules and trends in digital marketing are continuously evolving, but nowadays some of the most effective marketing techniques that you can take advantage of include search engine optimization (SEO), pay-per-click advertisements, social media marketing, and content marketing.
These strategies are all applicable to social media and can maximize your efforts in getting the word out regarding your upcoming conferences. You might need to fund these techniques just to get your marketing started, but this will surely help you gain the audience you need.
3. Use an Impactful Hashtag for Conferences
Hashtag usage is more than just a trend. It is an important part of an effective social media marketing strategy. If you want your conference’s social media page and posts to gain more audience and followers.
It’s, way to organize conversations around your conference. In fact, it is a great Instagram growth technique since potential followers can easily find you through your selected hashtag.
Just make sure that you choose a good and memorable hashtag that fits your event. It should be clear and concise so that it will be easy for people to remember and use.
Keep in mind that your aim for using a hashtag is to help people remember what your event is about and to help you reach out to more audience through proper tagging.
4. Encourage Your Audience to Ask Questions by Social Media
Starting and creating interactions with your audience is essential if you want to create more buzz about your conference. This is also a great opportunity to share more about what people can expect from your event. It can also help you address their hesitations if any, and help them feel more excited about the event.
By encouraging your audience to raise their concerns, you get to earn more followers and increase your viewership. This is also a good way to help them understand how beneficial it will be on your audience’s end to be aware and, more importantly, to become a part of an event that you are hosting.
5. Invest in Targeted Social Ads
One of the best and most convenient ways to get to the right audiences. It’s a flexible way of marketing for various businesses and professionals and it helps amplify your reach effectively. It is also a preferred method for most marketers who would like to also target mobile users, boost brand awareness and maximize their content marketing.
At the same time, targeted social ads can provide any marketer with sufficient market insights. This gives you the opportunity to improve your marketing efforts and be able to reach out to the right audiences, helping you streamline your promotional strategies for your upcoming conferences.
6. Follow Up With Your New Connections
A great thing about marketing via different social media platforms is that, apart from creating new connections, you can maintain these connections and benefit from these newfound connections for your future promotions.
If you have recently made new connections within your professional network, it is a good idea to give them updates about what is happening on your end and share with them your upcoming conferences.
Doing so might benefit both parties. Who knows, maybe your new connection is actually on the lookout for a conference to help their career growth. They might also help you connect with other professionals who can potentially become a part of your event.
By sharing your conference with your connections, you get to help people become a part of a great event and at the same time, you get to find the right audience for the conferences you will be hosting.
Time and again, social media has proven its worth as a communication and marketing tool for various businesses and professionals in today’s world.
So if you are hosting a conference, no matter what your target audience may be — geeks, bookworms, educators, freelancers, etc., you will find that social media platforms like Facebook, Instagram, LinkedIn, and YouTube are the best places for you to promote your event. So take note of these six strategies and start finding the right audiences for your conference.
Stay tuned with us on our blog to read about some great event & industry insights ahead!