There are tremendous techniques of marketing that event organizer can utilize in order to build a brand or reach out to more audience and increase the customer base. The main aim of the event organizer always at the end is to generate leads that will generate business and profits for the organization. Influencer Marketing is one such way which can be used in order to achieve the goals.
Influencers aka trendsetters for various industries are role models for their followers and wish to utilize the power of influencer marketing and achieve the set goals.
Influencer Marketing for Events is an essential technique to maximize the reach to the event audience and attendees. Influencer not only has a huge line of followers but also seem to be having great insights on all the event trends and knowledge about the events industry. This can help in gaining a huge audience of attendees at the event – making the event a success! Also, it provides a helping hand in brand building.
Power of influencers if used correctly, can be embraced by many event organizers to get the relevant audience for their event this generating relevant lead for their business!
To discuss how influencer event marketing can be used in corporate events, we came up with the idea of Twitter Chat. It does help in getting ideas and insights of many event professionals on Influencer Marketing for Events.
So, let’s have a look at what the industry influencers had to say and what tips they gave for the influencer marketing for events!
Let's roll with today's chat! How is everyone? Please introduce yourselves and don't forget to use the hashtag! #EventellectsTalk
— Hubilo (@Hubiloconnect) January 24, 2019
Hey I am Juhi Purswani joining in, marketing executive of Hubilo. #EventellectsTalk pic.twitter.com/enPr0k1Ga9
— Juhi Purswani (@19_juhi) January 24, 2019
Q1. Talking about Influencer Marketing for events, the very first question that pops up in our head is how do you identify relevant influencers? #EventellectsTalk @medoane @NickBorelli @themiceblog @DahliaElGazzar @TSNN_Rachel @SellingMICE @ItsWillCurran @corbinball
— Hubilo (@Hubiloconnect) January 24, 2019
Social media in present scenario helps in listing the plausible influencers for the events industry. This is one way #eventprofs can go for identifying relevant influencers. People who have ample outreach and a build up audience relevant to your area also helps! #EventellectsTalk https://t.co/DYPXyZMxXd
— Juhi Purswani (@19_juhi) January 24, 2019
You should start engaging with them on social media long before your event and just be social #EventellectsTalk https://t.co/a5MqWovCZy
— Irina Graf (@themiceblog) January 24, 2019
These are the ones who can generate chatter around your event topics, have strong online presence and connect people and ideas #EventellectsTalk https://t.co/tNDo1peS90
— Irina Graf (@themiceblog) January 24, 2019
Q2. Coming onto our next question, how do you approach and engage influencers for events? #EventellectsTalk @medoane @NickBorelli @themiceblog @DahliaElGazzar @TSNN_Rachel @SellingMICE @ItsWillCurran @corbinball
— Hubilo (@Hubiloconnect) January 24, 2019
Audience outreach definitely helps in finding relevant industry influencers! #EventellectsTalk https://t.co/HWmqeRzQxU
— Hubilo (@Hubiloconnect) January 24, 2019
A2 Involve them in the conversation. If you present something relevant to them, they’re likely to share and engage. #EventellectsTalk
— Michael Doane (@medoane) January 24, 2019
Approaching might be a tricky part. You need not push too much but be genuine with your marketing requirements at the same time. With platforms like LinkedIn and obviously not too old school- emails can be a great way to start a conversation. #EventellectsTalk https://t.co/BQPmOE50QC
— Juhi Purswani (@19_juhi) January 24, 2019
Q3. What tools can be used that simplify the influencer marketing strategies?#EventellectsTalk @medoane @NickBorelli @themiceblog @DahliaElGazzar @TSNN_Rachel @SellingMICE @ItsWillCurran @corbinball @punchtownparry @helenmoonemc
— Hubilo (@Hubiloconnect) January 24, 2019
Here's a resource which night answer this question – https://t.co/v406TV97MB
But there are several other tools also out there. #EventellectsTalk https://t.co/FZXODpkPM5— Juhi Purswani (@19_juhi) January 24, 2019
Q4. Diving more into influencer marketing, any ideas on how do micro-influencers contribute to event marketing at events? #EventellectsTalk @medoane @NickBorelli @themiceblog @DahliaElGazzar @TSNN_Rachel @SellingMICE @ItsWillCurran @corbinball @punchtownparry @helenmoonemc
— Hubilo (@Hubiloconnect) January 24, 2019
Sharing their experience of the event before, during and after via their channels, creating shareable content that engages their followers and can be utilised by the marketing team. Lots of creative ways to do this #Eventellectstalk https://t.co/JILMxLNkVx
— Amanda Thurlow (@AmandaThurlow) January 25, 2019
Content is always the king! 😇 #EventellectsTalk https://t.co/hqGWWr4BZm
— Hubilo (@Hubiloconnect) January 25, 2019
Micro influencers are very passionate and attached to their niche. Their hold on the audiences is quite impactful! #EventellectsTalk https://t.co/yx9jhL4Bat
— Juhi Purswani (@19_juhi) January 24, 2019
Q5. Moving forwards, how has your experience been with influencer marketing? or what challenges did you face(if any)? #EventellectsTalk @medoane @NickBorelli @themiceblog @DahliaElGazzar @TSNN_Rachel @SellingMICE @ItsWillCurran @corbinball @punchtownparry @helenmoonemc
— Hubilo (@Hubiloconnect) January 24, 2019
Q6. Wrapping it up, with a thank you question! How do you thank influencers after their contribution to market your event? #EventellectsTalk @medoane @NickBorelli @themiceblog @DahliaElGazzar @TSNN_Rachel @SellingMICE @ItsWillCurran @corbinball @punchtownparry @helenmoonemc
— Hubilo (@Hubiloconnect) January 24, 2019
Keep engaging and interacting, build a relationship and be social on social media 😀 #EventellectsTalk https://t.co/Zra0oKWxWe
— Irina Graf (@themiceblog) January 24, 2019
Thanks for being a part of today's chat and sharing your insights! Will look forward to see you guys again at an amazing discussion on another important topic on #EventsIndustry #EventellectsTalk
— Hubilo (@Hubiloconnect) January 24, 2019
The Twitter Chat gave us amazing insights into Influencer Marketing and how it can be implemented in the event industry by the event professionals.
We definitely look forward to engaging more people in our next Twitter chat. So, stay tuned for more updates.
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