What are Virtual Career Fairs?
Virtual career fairs allow employers and job seekers to connect in a virtual environment helping employers upgrade their staffing without compromising on recruiting targets or quality of employees

They have come as a rescue for both employers and employees alike, breaking the shackles and limitations of the traditional job fair. Imagine not having to go through piling and assessing tedious paperwork! Imagine a simplified virtual setup paving the way for opportunities beyond geographical distances! That is what a virtual career fair is in the most simple definition. 

Virtual careers Fairs – The next big thing!

Virtual career fairs have become a big game changer for recruiters and organizations in keeping their recruiting funnel active. Having a pool of global talent to hire from, minus the travel expenses & venue rental, plus online networking and branding opportunities are enticing organizations from across the world. Here is why virtual career fairs are here to stay for long

  • Automation of tedious planning tasks through virtual event management software
  • Quick setup of the event
  • Enticing sponsorship opportunities for organizations
  • Easy branding with virtual exhibitor booths 
  • Easy interview scheduling and one-on-one sessions at networking lounge
  • Parallel interview sessions at a single virtual space improving time efficiency and efficacy
  • Improved networking opportunities and easy follow ups with the candidates
  • Easy CRM integration to quantify events’ performance
  • Polls and surveys that ignite a meaningful conversation & feedback
  • Long term sustainability – digital distribution of collaterals such as brochures, assessment tests, marketing collateral resulting in less paper use 

Free Ebook - The complete guide to hosting a virtual event

Planning a Virtual Career Fair : How virtual event platform features can make it a cakewalk

If you are an organization planning to host a virtual career fair, remember that the success of an engaging career fair massively depends on well-planned event strategy plus an amazing feature set that ensures not just hassle free recruitment process, but impactful interactions, and of course measurable performance outcomes. 

Let us quickly learn what are the key features offered by virtual event management software or virtual trade fair software that you could use to strengthen your virtual career fair along with getting the best means for your branding and creating a lasting impression on the visitors

Seamless navigation – Virtual Event Platform Feature #1

While hosting your virtual event, choose your package wisely. An integrated reception wall on your virtual event platform can help your attendees navigate through the event easily.

If it is not a part of your package, you can pay some extra bucks and create a fantastic user experience for attendees to see the event agenda, sessions timing, contest scoreboard basically everything in one place

Virtual booth to promote employer brand – Virtual Event Platform Feature #2

Just like how you pay for stalls for your product/organization branding in real-life event; you can leverage a custom virtual booth that mimics the feel of a real life event.

Employers can also exhibit promotional collaterals including images, graphics and videos  of their organizations. Also offer downloadable collaterals to job seekers and attendees

Networking lounge to foster meaningful interactions – Virtual Event Platform Feature #3

Allowing job seekers and employers to have one-on-one interaction/interviews  or round table conferences; networking lounge is that feature which can be of the most optimum use for virtual career fairs. Sessioned networking, post event or fair networking sessions shall most definitely ignite valuable interactions which is why networking lounge is another incredible feature for a career fair

Integrated surveys and polls – Virtual Event Platform Feature #4

With this feature you will get an instant feedback and evaluation from the job seekers enrolled in the virtual job fair platform. The feedback and stats recorded would evaluate the performance of your event and help you improve your performance in future career fairs and virtual events.

Things to consider while planning a Virtual Career Fair

  • Set a specific goal

You can reap rewards of virtual career fairs if you know what you are targeting at. Ask these questions

  1. Do I plan to simply go for the branding of my organization or am I targeting at specific job opportunities?
  2. Who all should attend my event?
  3. Do I want to conduct interviews or just share corporate content?
  4. What is the content or information do I expect to get from job seekers before the interview?

Chalking out specifics will help you set a goal for your virtual career fair ultimately resulting in a measurable outcomes

  • Pre-event marketing
Marketing strategy for virtual career fair

Once you have concluded your goals, like who should be attending the event and what will be the goal, spare no time and begin strategizing your pre-event marketing. 

Learn more about audiences and reach out to them with email marketing and social media campaigns. Invite them to collaborate for your content, make sure they participate in your social media quizzes. Also make sure to add a landing page to your website for easy registration for the attendees

  • During the event – Ensure a simplified application process 

Your attendees or job seekers would barely be interested in filling heavy forms. To make sure that they stick to the event, provide them with short forms and quick links

  • Incorporate interesting webinars

While career fairs are traditionally expected to be jam packed with interview sessions and conferences, including interesting subject specific webinars is never a bad idea. Long hours of professional discussions and interviews may create monotony or a fatigue for the attendees.

Host a webinar and open gates for two way communication where attendees can participate with live chats and Q&A. Various video streaming integrations like zoom, vimeo, youtube etc., with your virtual events platform, will also make these sessions available long after the event ends

  • Technical and staff support

With a virtual event, chances of any technical glitches in between the event are always unanticipated. It is better to be prepared to call for assistance from your technical staff and client service manager. Your attendees and job seekers would also expect instant technical support.

Make sure to take a dry run before the actual event. Know the anticipated places where you would require technical and staff support for your event

  • Get Social!

Pre-event marketing to get audience traction is an amazing idea. But your real-time marketing begins just when the event starts. Make the most of social media marketing to create a buzz around your event.

Tweet about the live event and let others also participate. Run contests on social media. You can also incentivize attendees to share about the event via social check-ins to strengthen employer branding and boost visibility on social media platforms 

  • Gamify your event 
Using gamification during virtual career fair

Adding a tinge of gamification to your virtual career fair will surely make your event super exciting. Although you may wonder, how will you let gamification  slide through something quite professional as a career fair? Building intrigue and excitement around your event will help you cope with the struggles of attendee retention by ultimately attracting high job seeker traffic. Run contests such as leader board,use sponsored prizes for the attendees.

Our experience with a Virtual Career Fair

If you want to ace at something, practice, learn,fail and conquer they say. And that is what we too believe in. After hosting a big scale Virtual Career Fair earlier this month here is what we have to share.

The Ghana Virtual Career Fair 2020 hosted on Hubilo virtual events platform was organized on behalf of German development cooperation and the Ministry of Employment and Labour Relations by the Ghanaian-German Centre for Jobs, Migration and Reintegration (GGC) and the Delegation of German Industry and Commerce in Ghana (AHK Ghana).

It was the first ever virtual fair hosted by Giz Ghana. More than 2800+ attendees and job seekers joined the virtual fair to get their hands on the best career opportunities

Here’s how organizers made the optimum use of online engagement platform and made their event a massive success

  • Introduced the attendees to  video tutorial of – how to navigate the virtual events platform for the career fair
  • Ran parallel sessioned webinars and interview/ conferences in just 5 hours catering to almost 2800+ and utilized their time efficiently 
  • Both job seekers and employers made the most of event social wall and shared e-resume, e-brochures, regular updates on ongoing and upcoming sessions
  • Gamified the event and made it exciting
  • Integrated the sessions with facebook and Youtube streaming and made their content available to watch post event
  • Also made the sessions available on the virtual events platform
  • Conducted post event email marketing by sending contest results, event updates and feedback forms 

Conclusion

A virtual career fair is a fantastic way to open the gate for organizations to a varied range of job seekers. A successful virtual career fair not only helps the industries promote their employer brand but also creates a pipeline of talent for present jobs and future vacancies. Moreover other benefits include partners’ collaboration,conducting research and amazing technical support

Now that you know everything about Virtual Career Fairs, wouldn’t you be more interested in hosting a scalable Virtual Career Fair?

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