Shifting the event venue from physical to virtual may appear daunting at first, but with strategic planning that is backed by data and analytics, virtual events can surely help you and your exhibitors meet many of the same event goals.
But before you begin pitching the virtual event to your exhibitors, it is important that you are convinced of the potential benefits yourself, such as their cost-effectiveness, reach, scope of networking, engagement, education, branding, measurability and safety.
As data is the new oil, virtual event platforms have turned into drilling machines. How? By proving to be a viable mechanism for capturing and storing real-time attendee analytics (right from when they register to even after the event gets over), that can be extracted and downloaded as detailed reports.
While this information is useful for you when you analyze the event performance and plan future events, it is also valued greatly by your exhibitors. Why? Because if you provide them with substantial access to data insights, they will have very precise metrics to calculate their ROI.
However, along with this you also need to address how your exhibitors can get opportunities for brand awareness and lead generation, in the absence of a conference floor or physical stalls.
This is where comprehensive event technology comes into the picture. Virtual event platforms like Hubilo offer a bespoke functionality, consisting of a wide array of features, that can enable your exhibitors to meet their goals and generate the desired ROI.
To find out the kind of intelligence event-tech is capable of providing and how you can utilize the power of platforms like Hubilo to create a win-win relationship with your virtual exhibitors, check out Part A of our Exhibitor Playbook on: Unlocking the Potential of Virtual Events for Exhibitors.