Exquisite venue? Check. Geeky marketing? Check. High standard amenities? Check. With all done right, what is it that you are doing wrong which is making your event not so interesting?
Yes, you guessed it right! It is just about the speakers.
The guest speakers, the keynote speaker, or whoever you invite play a very important part in setting up your event. While you might be working hard and long at the backend all day, it is the speakers of your conference which ensure that your event is a success.
It is their juggling on the front-end which works as the backbone of your event. Let me take you through some details on how this actually works.
What do the attendees want?
Keeping everything aside for a while, just think about this thing for a moment,
“What is the core purpose behind people attending such conferences?”
The answer is nothing but content. Each one of your attendees is present there just to learn something new, just to gain something better. And how do they get it?
Well, it is the speakers you have invited who deliver that required content. Thus, if you don’t have the speakers who will efficiently deliver some useful content, then the attendees won’t get the very basic thing for which they are there.
This will not only prevent them from attending your next event but also spread a bad word about you.
Marketing done right!
Let us take a simple example before we go into the details of this one. Which of these news events would you attend – The one which has randomly sent you an invitation? Or the one where Arnab Goswami is going to speak and has prompted his followers on social media to attend? The former one, right?
That’s the thing we are trying to do with your event. If your event has some eminent personalities from your industry coming as guest speakers to your event then their followers will also be motivated to come.
To make this better, you can ask them to spread the word in two ways:
1. Social media – Just like the example above, what better than social media. Ask your speakers to post on most of their social media accounts that they are going to be a part of your event. The Same thing can be shared on your event’s social media as well.
2. Guest blogging – Ask the speakers to post a guest blog on your organization’s blog which might create a base for their speech at your conference. This blog can be spread throughout and can drastically improve your event’s attendee list.
Audience Engagement at its best.
If you wish to create an even more striking and engaging event, you can take your speakers’ help to work on the audience engagement.
Create some online forum or platform where the attendees’ can not only interact with each other but also with the speakers. Various discussions, polls, etc. can be carried on such platforms. This will serve two purposes:
1. The audience will find some extra engagement before the event. Plus, they will be able to enhance their familiarity with the speakers.
2. Secondly, the speakers will come to know about the thinking processes and the dynamics of the group (attendees) in front of whom they are supposed to perform. Thus, they can come better prepared.
These forums can stay mildly active post the event as well if your speakers are comfortable with it. If this happens, such a community can be useful to promote the next edition of your conference as well.
Some extra perks
Having respectable contacts with eminent personalities from your industry never goes in vain. The speakers of your event are also amongst their people. Given that you provide them with fine quality services, you will have some extra perks as well.
1. Increased brand credibility – Associations with such powerful people would not only build the credibility of your conference but will also positively impact your organization’s brand credibility.
2. Increased attendee satisfaction – Such events are not just about learning, but also about contact building. Your attendees can build some contacts with your speakers’ as well. This will prompt them to attend all your future conferences as well as build a nice word for your events.
This will prompt them to attend all your future conferences as well as build a nice word for your events.
3. Permanent brand advocates – Don’t think of your speakers as just people who are helpful one time. If you provide them with proper facilities and good treatment, they will most likely become permanent brand advocates of your company. This is definitely one of the biggest perks.
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